The Psychology of Fat

And why most stay stuck

Most fat loss advice is tactical. Admittedly I’m guilty of adding to the skew. Because we coaches think it’s so easy to “just do A, B, & C,” we often overlook the psychological reasons why many people cannot and do not.

Most people don’t live and breathe fitness. Which means they don’t notice incremental changes to their body creeping up on them over time. Or if they do, they’re good at lying to themselves regarding the severity.

Then one day the mirror or the scale screams “THIS IS A PROBLEM!” With any problem that appears to have arisen instantly, we will naturally look for instant solutions. Whenever repulsion enters our psyche, instant eradication is usually the preferred course of action.

And this instinctual response is exactly why most stay stuck.